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Plainweek

30 Aug 2026 · 3 min read

Make your cotton tees last

Three small habits that keep collars firm and colours fresh.

Close-up of a soft white cotton topSample photo

Turn it inside out

Less rubbing on the outer face means the colour fades far more slowly.

Cold water is enough

Modern detergents work well cold, and cold water limits shrinkage.

Shade-dry, hang from the hem

Hang from the hem instead of the shoulders so the collar isn't stretched.

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